As a writer, I have lots of skills which restaurants can utilise in their marketing. Indeed I have been asked to collaborate with numerous restaurants and outlets to help promote their opening, change of menus, new dishes, events and general marketing.
The skills which I would use would include copywriting (this is a whole separate subject which I may talk about in a later post), taking pictures and/or video for blogs, vlogs and social media, being able to tell the "story" either from proprietors or a consumers perspective. Here are the key skills I would recommend:
1. Rapport
2. Expertise
By this, I mean having knowledge of the restaurant, food and hospitality industry. I keep up to date with this by attending industry shows and events, reading industry magazines, watching online and TV programmes on restaurant-related topics, visiting and dining in numerous establishments and talking to people in the industry, i.e. keeping my finger on the pulse of the restaurant life.
3. Time
4. Copywriting
This is a huge buzzword in the world of internet marketing and is really what the restaurant buys into. It is simply the writing of bespoke content for the client based on their brief, my knowledge and its execution.
5. Pictures/video
6. Reputation and Experience
With over 6 years in the game, I have certainly gained experience, and this can be a valuable skill to use.
7. Ability to tell the 'story'
This would be how I have performed in the past and could be backed up by testimonials. This would be my main skillset, and although this is a modest list, I feel this distils the main points.