These days, creating a menu to attract guests has one of three options.
Some guests are attracted to the fact that the restaurant has a Michelin star, a hat, a plate or 5 stars and more. Accolades only a few chefs in the world have, and this draws guest from all over the world that want to experience, mind-blowing plates of food with a price tag to match. However, if you want to dine at the best, you need to pay for the best.
Secondly are the guests that prefer the same food every day - they have their specific tastes, and they stick with them. They go to the same restaurant every day, week or month. Because they know, the food that they are paying for and eating is exactly what they want, and it never changes.
The best, in my opinion, is to produce products that are already perfect. But it is our jobs as chefs to make it better. At least we should try. Keeping up with trends is one thing. But creating a menu that creates a certain niche is something completely different.
By developing your own style, building a name for yourself in the industry and creating something that draws guests, your menus will speak for itself.
Create a menu with food that you would like to eat, then impress your diners and encourage them to come back for more.