In recent times, video and live streaming have indeed become very popular and widely used tool in marketing.
Having said that and with risk to be branded an "old school", I confess that my marketing tools of choice are creative writing and real presence. Why?!
Because there is no voice that's able to replace the feeling of a book, a notepad, a newspaper or a magazine in one's hand; nor a computer or phone screen that is able to replace the feeling of another being physically present. In addition to this, when we read an article, poem, scribe or a story, each of us interprets and imagines it in our own unique way.
Plainly said, it is much like seeing through art. What I see and imagine, while looking at a particular art piece, whatever that might be, will always differ from that which another viewer will see and imagine while looking at that same thing. Many people still find a book way more mind pleasing, more descriptive and detailed than a film.
We are somewhat in peace when reading, for we are in our own company, that of the silence, that of the book, magazine, newspaper or even a phone or a computer screen. Still, the feeling of holding a book is like no other. Flicking through the pages and going back to a sentence you couldn't quite comprehend & picturing what is going on while reading the first time around.
Reading is being able to hear your own voice and picture your own reality - because that's the only present voice.
The choice will always be our own.