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Lucy Willman


Recent Posts

Why 'customer-centric' social media posting is key

Dec 1, 2018 9:42:05 PM / by Lucy Willman posted in Hospitality Influencers, Social Media, Hospitality Social Media Consultant

Carbon Free Dining Hospitality Leaders The Importance Of Using Customer Centric Social Media

The key word for me when building social media followers is 'quality'. So often with this challenge, another 'q' word is used...'quick'. Unfortunately, with social media followers, the two words are not always synonymous.

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How to succeed in hospitality marketing [3 tips]

Nov 21, 2018 4:26:36 PM / by Lucy Willman posted in Hospitality Influencers, Career Advice, Hospitality Social Media Consultant

Carbon Free Dining - Hospitality Thought Leader - How to succeed in hospitality marketing [3-tips]

I landed my first job in marketing because I pulled a good pint.

I was working in a pub during University holidays and met a marketing agency owner called Jason. After a couple of chats, I plucked up the courage to ask Jason for some work experience. He agreed and within a matter of weeks I was managing a Guitar Hero pop up at Bestival festival...pretty cool.

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