Hospitality Influencers

Jonathan Birch is Creative Director at the SEO and digital marketing agency Glass Digital. With eight years' worth of industry experience, he knows a thing or two about devising the perfect marketing campaign for a particular business. Here, he shares his expert tips for promoting eco-friendly hospitality businesses.

To keep uniqueness, you need something that makes people see that your restaurant is special and then, make emphasis on that. That is called "USP" (unique selling point), and if you don't have one, you should definitely start working something out.

The key to success in the hospitality space has got to be understanding your market; I mean REALLY understanding your market!

Restaurant marketing has changed over the years, word-of-mouth is no longer enough, and traditional advertising isn't valid, or affordable for a small business. Here are 15 modern marketing strategies that won't cost a fortune. You won't need to do all of the below to deliver a successful marketing campaign, but a combination of a few of them is the best approach.

Do you run a small, quaint restaurant or cafe? Locals may know the name of your restaurant through word-of-mouth reviews and musings, but marketing your venue online will help to spread your name to out-of-town visitors and to those who haven’t heard the chatter highlighting the wonders of your service, coffee, and food!

As a small restaurant chain competing in the heart of London's fantastic food scene getting the most from Marketing without spending thousands is key in delivering the business plan for Inamo Restaurants.

In recent times, video and live streaming have indeed become very popular and widely used tool in marketing.

Most restaurant owners and managers ask me how much money they should be spending on marketing.

There are many reasons you might decide not to hire a professional to take pictures of your hospitality business, but also many reasons why you should. 

The key to any restaurant, big or small, is the quality of food you serve. If the food you serve is a WOW than you are definitely going to get a lot of WOM (word of mouth) marketing - this is the best form of business.