Hospitality Influencers

Creating a menu is far more complicated than many restaurateurs realize. It's a lot more than just listing food and beverage items and sticking a price on it. If you know how to design and engineer a great menu, you can be sure that it will be an excellent sales tool.

What can you do to get guests to keep coming back? Hopefully, we all know that it's less expensive to keep a guest than to get a new guest? And, loyal customers are more likely to have a higher spend per head.

Tripadvisor and restaurants - you can't please everybody. Tripadvisor is a unique platform that helps you realise this when you work in this industry. However, in hospitality, we do try to please everyone. All the time. How do restaurants achieve consistent positive reviews?

We’ve all heard how important social media engagement is to keep your brand at the forefront of everyone’s feeds. Restaurants are busy establishments, and it can be difficult engaging online and in real life (which should continuously be happening during service).

How can you offer the best customer service? Customer service is all about communication - how do you communicate with your staff? How do your staff communicate with your guests and with each other?

Restaurant marketing has changed over the years, word-of-mouth is no longer enough, and traditional advertising isn't valid, or affordable for a small business. Here are 15 modern marketing strategies that won't cost a fortune. You won't need to do all of the below to deliver a successful marketing campaign, but a combination of a few of them is the best approach.

Sustainability, 'səsteɪnəˈbɪlɪti' - noun: the ability to be maintained at a certain rate or level. "The sustainability of economic growth" - avoidance of the depletion of natural resources to maintain an ecological balance. "The pursuit of global environmental sustainability."

Hospitality is no longer an “interim” job; it should be considered a career option as it can be excellent in many ways.

Making a reservation and just not showing up is rude and disrespectful. Many people think running restaurants is easy and the owners are making massive amounts of money - this is probably the biggest restaurant myth out there. 

Working in Hospitality is all-encompassing. It is no secret that the hours are generally long - you’re always on your feet and running around. There are a lot of people to please, seemingly all at the same time. But, at the same time, working in hospitality is instantly rewarding and satisfying.