Hospitality Influencers

As a restaurant, having a successful social media strategy can be the differentiator between you and your competitors, and if not executed correctly, it can actually turn customers away.

Nowadays, numerous restaurants are trying to promote their business to build a network of loyal followers and hopefully, customers. Most of the strategies are done in the same way, and the same conversations are used to reach the same group of people.

A growing follower number means growing a brand's reach on social networks; however, more followers doesn't always mean more success.

There are certain aspects of social media which are, in my opinion, crucial to bear in mind for anyone starting their career in social media and planning their social media strategy. Undoubtedly, the list could be extended, but these are fundamental and a good base to start with during the execution of a strategy.

The key word for me when building social media followers is 'quality'. So often with this challenge, another 'q' word is used...'quick'. Unfortunately, with social media followers, the two words are not always synonymous.

I landed my first job in marketing because I pulled a good pint.

I was working in a pub during University holidays and met a marketing agency owner called Jason. After a couple of chats, I plucked up the courage to ask Jason for some work experience. He agreed and within a matter of weeks I was managing a Guitar Hero pop up at Bestival festival...pretty cool.