As a writer, I have lots of skills which restaurants can utilise in their marketing. Indeed I have been asked to collaborate with numerous restaurants and outlets to help promote their opening, change of menus, new dishes, events and general marketing.
Search Engine Optimization (SEO) is a relatively new and handy tool that has internet advertisers and marketers excited.
The power of the blog is infinite. A blog is short for ‘web-log’ and is exactly what the name implies, i.e. a descriptive piece of text written on an electronic social media platform rather like a high tech diary/journal entry.
This is something that everyone endures at some time in their writing careers. It can happen often for some, while some may not suffer for long periods of time. I'm talking about the dreaded 'writer's block', and yes it has even afflicted yours truly!
There are many challenges that I experience as a writer. Here are 5 of the challenges I face regularly!
A picture tells a thousand words, so just imagine how much information can be sent in a running video.
Social media (Facebook, Twitter, Whatsapp, Instagram, TripAdvisor, Pinterest, etc.) has overtaken the "sword and the pen" in terms of information dissemination. It is as useful and conversely as dangerous as the sword and the pen.
Starting any creative career can be daunting, especially if you do not have a following. For example, starting out as a self-employed writer with no followers, especially if you're unsure of what you're going to write about, can seem scary.