What can you do to get guests to keep coming back? Hopefully, we all know that it's less expensive to keep a guest than to get a new guest? And, loyal customers are more likely to have a higher spend per head.
As a supplier, ensuring you always achieve client satisfaction is integral to the success of your business. We have spoken to three expert suppliers, and here is their advice on how to ensure client satisfaction.
Creating a menu for some can be a nerve raking experience. You are putting your skills and knowledge of food out there for everyone to see and taste. A menu can be a make or break of the establishment and the menus creator. No pressure!
You've heard of the saying 'the customer is always right'. In the world of hospitality, particularly at the front line of service, this is paramount in ensuring your customers receive a great experience. Everyone knows that people will shout about bad experiences far quicker than they'll dish out praise, and in our world of social media, negative feedback travels so much further - and faster!
How can you offer the best customer service? Customer service is all about communication - how do you communicate with your staff? How do your staff communicate with your guests and with each other?
I have done 10 years in gastronomy, and I’ve learned, heard and tried already quite a lot of theories about dealing with customer’s complaints, but just one always works (in my personal case). This holy-gastro-tool is called “empathy” and is quite easy to use.
On one hand, the one who is going to say that a restaurant has “excellent customer service” is mostly the customer. On the other hand, customers are different, and of course with different expectations. That is why if we want to satisfy everyone, this won't be possible. Fortunately, there are some things you can do and some tips as well that I can share with you to be as good as possible and create an excellent experience for most of your customers.
Treat those how you would like to be treated. It may be a statement your parents have told you since you were small, but this is one of the most valuable phrases to remember.
With a combined value of £24.2bn and 217,286 outlets, the UK contract catering, retail, travel and leisure market is not only hugely fragmented, but also a complex environment that meets varied consumer needs, from institutional dining in hospitals and schools, to grab and go, street food, and fine dining.