To keep uniqueness, you need something that makes people see that your restaurant is special and then, make emphasis on that. That is called "USP" (unique selling point), and if you don't have one, you should definitely start working something out.
Nicolas Bergero
Recent Posts
Using a unique selling point to make your business special
Jun 30, 2019 11:06:10 PM / by Nicolas Bergero posted in Restaurant Marketing, Hospitality Influencers, Hospitality Manager
3 things that may decrease your staff's work ethic
Jun 16, 2019 5:04:13 PM / by Nicolas Bergero posted in Hospitality Influencers, Staff Retention, Hospitality Manager
Managing a group of the waitstaff of a restaurant is always a bit more complicated than working alone or on a computer - although it does make life more interesting and challenging.
This is how to make menu pricing easier
May 30, 2019 12:18:07 AM / by Nicolas Bergero posted in Hospitality Influencers, Career Advice, Hospitality Manager
Menu pricing, if I'm being honest, is not straightforward. There are "protocols" and step-by-step techniques, but you cannot be sure. One factor that determines the success of the prices is people, and people are not always predictable. But there are some tools to make life easier.
Empathy - a sure way to deal with customer complaints
May 7, 2019 8:06:40 PM / by Nicolas Bergero posted in Hospitality Influencers, Customer Service, Hospitality Manager
I have done 10 years in gastronomy, and I’ve learned, heard and tried already quite a lot of theories about dealing with customer’s complaints, but just one always works (in my personal case). This holy-gastro-tool is called “empathy” and is quite easy to use.
4 strategies to improve customer service
Mar 23, 2019 3:46:48 PM / by Nicolas Bergero posted in Hospitality Influencers, Customer Service, Hospitality Manager
On one hand, the one who is going to say that a restaurant has “excellent customer service” is mostly the customer. On the other hand, customers are different, and of course with different expectations. That is why if we want to satisfy everyone, this won't be possible. Fortunately, there are some things you can do and some tips as well that I can share with you to be as good as possible and create an excellent experience for most of your customers.
Reducing staff turnover - three steps to success
Mar 3, 2019 11:42:21 PM / by Nicolas Bergero posted in Hospitality Influencers, Staff Retention, Hospitality Manager
4 ways to make your restaurant more sustainable
Jan 29, 2019 8:22:00 PM / by Nicolas Bergero posted in Restaurant Sustainability, Hospitality Influencers, Hospitality Manager
Becoming more sustainable has more positive aspects that you can imagine - from saving resources to gaining from financial improvements. The world and your economic status win!