Hospitality Influencers

Whether you are an entrepreneur starting up your own businesses or a head chef out there looking for ways to improve your current menu, it is essential to remember your single most important and valuable tool. If executed right, it will provide variety to the consumer while at the same time market and push your business and its products forward.

Tripadvisor and restaurants - you can't please everybody. Tripadvisor is a unique platform that helps you realise this when you work in this industry. However, in hospitality, we do try to please everyone. All the time. How do restaurants achieve consistent positive reviews?

There’s an old adage in the marketing world – all publicity is good publicity. If you get your name in the news, regardless of whether it's good, bad or just plain ugly, people are talking about you and as such, awareness of who are you are and what the business is, is being created…for free! Sounds almost too good to be true.

TripAdvisor, and although it has both perks and flaws, the reviews are unavoidable for most restaurants.

Firstly, I have to say I dislike TripAdvisor with a passion, and have done for many years. A little controversial I know, but that's just the way it is. I do, however, agree that restaurants need to engage with it or suffer the consequences.