Hello everybody! It’s been a little while since my last blog. I hope you are keeping safe and well as we all try to navigate our way through this very difficult time. I think it would be safe to say that this is probably the most difficult challenge to face the international hospitality community in a generation, one which we did not see coming, but now one which we must push through with our end goal in mind… To get back to normality as quickly as possible and revive our temporarily flattened livelihoods.
As part of our ongoing commitment to support our restaurant partners in these challenging times, we are working with you to look at ways we can add value to your business, help you pay the wages and keep the lights on!
Hospitality is based on the way of living, sharing life process among the community from different aspects, such as:
• Health care
• Implementing and providing food & beverage
• Social treatment and behavior
As a writer, I have lots of skills which restaurants can utilise in their marketing. Indeed I have been asked to collaborate with numerous restaurants and outlets to help promote their opening, change of menus, new dishes, events and general marketing.
Search Engine Optimization (SEO) is a relatively new and handy tool that has internet advertisers and marketers excited.
The power of the blog is infinite. A blog is short for ‘web-log’ and is exactly what the name implies, i.e. a descriptive piece of text written on an electronic social media platform rather like a high tech diary/journal entry.
The culinary world is especially sensitive to trends. Although some restaurants and chefs are strong traditionalists when it comes to their menus, many more cater to customers who want to try something new from time to time.
This is something that everyone endures at some time in their writing careers. It can happen often for some, while some may not suffer for long periods of time. I'm talking about the dreaded 'writer's block', and yes it has even afflicted yours truly!