Hospitality Influencers

When starting your career on social media, there are two ways you can operate.

Nowadays, customers don't find out about restaurants by just walking on the streets or by word of mouth. 

As a restaurant, having a successful social media strategy can be the differentiator between you and your competitors, and if not executed correctly, it can actually turn customers away.

In today's modern world, it is vital that all businesses are utilising social media to promote their products and services to potential customers. Here's some advice from two social media experts on how to make the most of social media for any business!

Nowadays, numerous restaurants are trying to promote their business to build a network of loyal followers and hopefully, customers. Most of the strategies are done in the same way, and the same conversations are used to reach the same group of people.

A growing follower number means growing a brand's reach on social networks; however, more followers doesn't always mean more success.

There are certain aspects of social media which are, in my opinion, crucial to bear in mind for anyone starting their career in social media and planning their social media strategy. Undoubtedly, the list could be extended, but these are fundamental and a good base to start with during the execution of a strategy.

We’ve all heard how important social media engagement is to keep your brand at the forefront of everyone’s feeds. Restaurants are busy establishments, and it can be difficult engaging online and in real life (which should continuously be happening during service).

I am a big believer in working effectively today for a better tomorrow, and the same goes for the world of technology in today’s hospitality industry.

Social media - there's no escaping it. It's all around us every day, and as professionals, we can choose to ignore it or embrace it!