We’ve all heard how important social media engagement is to keep your brand at the forefront of everyone’s feeds. Restaurants are busy establishments, and it can be difficult engaging online and in real life (which should continuously be happening during service).
I am a big believer in working effectively today for a better tomorrow, and the same goes for the world of technology in today’s hospitality industry.
Social media - there's no escaping it. It's all around us every day, and as professionals, we can choose to ignore it or embrace it!
Instagram is a huge platform, and its success isn’t set to die-down anytime soon--especially since over 1 billion people use the app every month.
Marketing in the age of social media can be tricky, however, since Instagram launched, it has become a powerful marketing tool for businesses. If you have not jumped on the Instagram bandwagon yet, you may be doing yourself a great disservice.
It's 2019, and things have changed. Technology has become more accessible and more used than ever. Anyone and everything has an online presence.
We are well and truly in the digital age, with information available on hand with a simple google search, or even by asking the virtual assistant in your pocket.
The key word for me when building social media followers is 'quality'. So often with this challenge, another 'q' word is used...'quick'. Unfortunately, with social media followers, the two words are not always synonymous.