Hospitality Influencers

Nowadays, numerous restaurants are trying to promote their business to build a network of loyal followers and hopefully, customers. Most of the strategies are done in the same way, and the same conversations are used to reach the same group of people.

A growing follower number means growing a brand's reach on social networks; however, more followers doesn't always mean more success.

There are certain aspects of social media which are, in my opinion, crucial to bear in mind for anyone starting their career in social media and planning their social media strategy. Undoubtedly, the list could be extended, but these are fundamental and a good base to start with during the execution of a strategy.