Having a good online and offline presence is more important than ever: nowadays you can engage customers directly from their sofas, work desks and anywhere else there's an internet connection.
Hospitality marketing is both an art and a science that is a lost art for far too many restaurant & bar operators. Unfortunately, many advertising salespeople don’t want you to know what’s really working and that’s because 9 times out of 10 it’s not advertising.
Have you just opened your restaurant? Struggling to get the most from your marketing budget? Knowing where and how to start marketing your restaurant can be a bit confusing. If you don't have the biggest budget in the world that doesn't mean you can't market your restaurant well. With a bit of know-how and creativity, you can quickly spread the word that there is a new restaurant in town. Let's take a look at 4 effective ways you can market your restaurant.
Although delicious food and excellent service are significant factors to why clients visit your restaurant, the interior design can add to the experience of visiting a restaurant and is equally important. In a highly competitive industry diners have plenty of options to choose from and standing out is becoming tougher and tougher.
Here are some popular design trends which you may want to implement in your restaurant.
Attracting new customers, is a tug of war restaurateurs compete in to win every day.
A constant flow of new faces means more referrals and more overall sales. However, bringing in new diners to your restaurant can be harder than it sounds. Considering all the other responsibilities on your plate, these fresh ideas on how to attract new business to your restaurant will come in handy.
If you are in the hospitality industry then TripAdvisor should be taken very seriously. Over 65% of people are influenced by online reviews and with over 600 million reviews left in 2017 alone TripAdvisor is really the feedback king of social media. Founded at the start of the millennia TripAdvisor has grown from strength to strength quickly becoming a social media which restaurant marketers must pay attention too. Let's look at 4 ways you can improve your restaurant marketing by ranking well.
With over two billion users, Facebook remains the most significant social media platform for business marketing. If your restaurant business is not on Facebook yet, it's about time you take the plunge. If you are using Facebook as a promotion tool, are you sure that you are using it to advertise your restaurant in the best way? Let's take a look at 5 ways that you use Facebook to market your restaurant.
Attracting diners to choose your restaurant over a competitor is a battle all restaurateurs face every single day, whether you emerge victoriously depends heavily on your ability to showcase the fantastic dining experience you have to offer. I am going to show you 8 effective solutions you can implement today that will give you the edge and get diners bums on seats.