Hospitality Influencers

Jonathan Birch is Creative Director at the SEO and digital marketing agency Glass Digital. With eight years' worth of industry experience, he knows a thing or two about devising the perfect marketing campaign for a particular business. Here, he shares his expert tips for promoting eco-friendly hospitality businesses.

Customer demand for climate change and for all industries to play their part is at an all-time high. Society is changing, their values are changing, and those that align their business to their customer values ahead of the rest, stand to become more successful. So what are you doing, at your hotel or restaurant, to commit and run a greener business? 

Diners basing their restaurant choices on sustainability is such a huge question right now, and it is easy to rush to the wrong conclusions.

Climate change is becoming a more important issue every day, especially when it comes to customers finding and choosing a restaurant. Restaurants must be taking every step they can to reduce their environmental, especially if they want to reach more customers and increase profit.

Sustainability - “the quality of being able to continue over a period of time, causing little or no damage to the environment, the idea that goods and services should be produced in ways that do not use resources that cannot be replaced and that do not damage the environment.”

Climate change is, and has been for some time, a huge issue facing our planet. Every day we are learning more and more about the impact our practises as a population are having on the environment, and we constantly have to think of new and innovative ways to play our part and do what we can to reduce our carbon footprint.

According to ‘The Caterer’ magazine “a staggering 3.3 million tonnes of food waste from hotels, restaurants and bars goes into landfill sites every year, with probably the same amount being discarded by hospitals, schools and other mass catering outlets”.

The hospitality industry is a massive contributor to global food waste. It’s a huge problem these days and a significant factor in global warming.

Food & Beverage outlets have a substantial impact on global food waste. At the moment, their impact is somewhat on the negative of the spectrum. So, how can restaurants curb this scenario & as chefs, what can we do to help?

Sustainability, 'səsteɪnəˈbɪlɪti' - noun: the ability to be maintained at a certain rate or level. "The sustainability of economic growth" - avoidance of the depletion of natural resources to maintain an ecological balance. "The pursuit of global environmental sustainability."