Hospitality Influencers

Attracting new customers, is a tug of war restaurateurs compete in to win every day.

A constant flow of new faces means more referrals and more overall sales. However, bringing in new diners to your restaurant can be harder than it sounds. Considering all the other responsibilities on your plate, these fresh ideas on how to attract new business to your restaurant will come in handy.

Excellent menu design is at the core of every thriving restaurant. It can assist diners to make satisfying choices, enhance their dining experience, and stimulate their appetite. Restaurateurs should not treat their menus as barely a list of the dishes available in the restaurant. You should see it as a valuable marketing tool that can effectively display the restaurant’s identity and increase profits. Here are the visual strategies that you can include in your menu design to help improve profit margins. 

The hospitality industry has a huge problem with staff turnover, it's considered the biggest pain point by many restaurant owners.

Having staff leave on a regular basis doesn't just reflect poorly on the business, the recruitment process has to start at the very beginning.

Hiring the best restaurant staff first time will help reduce staff turnover and increase productivity, they might even stay long enough to progress into management or senior roles.

Lets take a look at 4 tips for hiring the best restaurant staff.

The ideal restaurant menu offers a blend of well-written descriptions, a properly-planned layout and the right pricing.  Your menu design is vital to selling your dishes, a well-designed menu takes careful thought and a creative mind. From font to type of paper, nothing should be overlooked.

Here are 4 tips for creating a successful restaurant menu. 

So you're looking to start a restaurant? It seems like you're not alone, there appears to be more and more restaurants trying to break into a competitive hospitality industry every year. Taking on this new exciting venture is not to be underestimated, whether you are a seasoned business professional or you have just graduated university, starting a restaurant is not easy but the rewards are worth it. Let's take a look at some of the things you will need to do to open your dream restaurant. 

With all the challenges of managing a restaurant, sustainability is often an overlooked topic. Over one billion tons of food is wasted around the world each year; with about 520 million tons of this food coming from restaurants. Landfills are overflowing with food which has been needlessly wasted, there are no winners, only losers in this situation. Today, preserving the environment is more important than it has ever been. Let's take a look at how your restaurant can become more sustainable through reducing food waste. 

If you are in the hospitality industry then TripAdvisor should be taken very seriously. Over 65% of people are influenced by online reviews and with over 600 million reviews left in 2017 alone TripAdvisor is really the feedback king of social media. Founded at the start of the millennia TripAdvisor has grown from strength to strength quickly becoming a social media which restaurant marketers must pay attention too. Let's look at 4 ways you can improve your restaurant marketing by ranking well. 

With over two billion users, Facebook remains the most significant social media platform for business marketing. If your restaurant business is not on Facebook yet, it's about time you take the plunge. If you are using Facebook as a promotion tool, are you sure that you are using it to advertise your restaurant in the best way? Let's take a look at 5 ways that you use Facebook to market your restaurant.

Attracting diners to choose your restaurant over a competitor is a battle all restaurateurs face every single day, whether you emerge victoriously depends heavily on your ability to showcase the fantastic dining experience you have to offer. I am going to show you 8 effective solutions you can implement today that will give you the edge and get diners bums on seats.