To keep uniqueness, you need something that makes people see that your restaurant is special and then, make emphasis on that. That is called "USP" (unique selling point), and if you don't have one, you should definitely start working something out.
Using a unique selling point to make your business special
Jun 30, 2019 11:06:10 PM / by Nicolas Bergero posted in Restaurant Marketing, Hospitality Influencers, Hospitality Manager
What makes a diner return to the same restaurant?
Jun 30, 2019 2:32:20 PM / by Matthew Krueger posted in Start A Restaurant, Hospitality Influencers, Hospitality Consultant
How do you know what makes a restaurant gain a repeat diner? My solution would be to look at which ones you would return too.
The importance of understanding your market
Jun 28, 2019 5:39:10 PM / by Nargis Jafferali posted in Restaurant Marketing, Hospitality Influencers, Supplier
The key to success in the hospitality space has got to be understanding your market; I mean REALLY understanding your market!
The importance of respect when becoming a Chef
Jun 27, 2019 11:47:22 AM / by Charlie Hopkins posted in Hospitality Influencers, Career Advice, Chef
One of the most common questions I get asked by others that want an insight into my background as a chef is where I trained and studied. It's a question that is so frequently asked, but I feel is simply the wrong one to gauge judgement of a chef's calibre or attitude to his or her trade.
15 modern marketing strategies that won't break the bank
Jun 22, 2019 4:47:14 PM / by Belinda Barber posted in Restaurant Marketing, Hospitality Influencers, Hospitality Consultant
Restaurant marketing has changed over the years, word-of-mouth is no longer enough, and traditional advertising isn't valid, or affordable for a small business. Here are 15 modern marketing strategies that won't cost a fortune. You won't need to do all of the below to deliver a successful marketing campaign, but a combination of a few of them is the best approach.
Follow these 6 steps to build a fantastic team
Jun 16, 2019 5:34:04 PM / by Gavin George posted in Hospitality Influencers, Staff Retention, Chef
Building a great team is an essential part of any business - but what does this take? I think there are six steps to building a great team, and if you follow these, you will create the best team.
3 things that may decrease your staff's work ethic
Jun 16, 2019 5:04:13 PM / by Nicolas Bergero posted in Hospitality Influencers, Staff Retention, Hospitality Manager
Managing a group of the waitstaff of a restaurant is always a bit more complicated than working alone or on a computer - although it does make life more interesting and challenging.
How to build a great relationship with your supplier [6 tips]
Jun 16, 2019 4:42:30 PM / by Matthew Krueger posted in Hospitality Influencers, Hospitality Consultant, Supplier
You will not have trouble putting a list together of business to supply you, finding the right ones that will look after you isn't hard, especially if you follow my advice.
What inspired me to become a Chef?
Jun 16, 2019 3:34:21 PM / by Christian Jansen posted in Hospitality Influencers, Career Advice, Chef
How can Chefs help to reduce food waste?
May 30, 2019 5:07:14 PM / by Daniel Clayton posted in Restaurant Sustainability, Hospitality Influencers, Chef
Food & Beverage outlets have a substantial impact on global food waste. At the moment, their impact is somewhat on the negative of the spectrum. So, how can restaurants curb this scenario & as chefs, what can we do to help?