Hospitality Influencers

Nowadays, numerous restaurants are trying to promote their business to build a network of loyal followers and hopefully, customers. Most of the strategies are done in the same way, and the same conversations are used to reach the same group of people.

Climate change is becoming a more important issue every day, especially when it comes to customers finding and choosing a restaurant. Restaurants must be taking every step they can to reduce their environmental, especially if they want to reach more customers and increase profit.

A couple of months ago, I watched a documentary by Stacey Dooley on the environmental impact of the fashion industry, and I was floored with the statistics!! I really had no idea that the clothing industry was so damaging, it actually is the second most polluting industry in the world, after oil of course. 

Sustainability - “the quality of being able to continue over a period of time, causing little or no damage to the environment, the idea that goods and services should be produced in ways that do not use resources that cannot be replaced and that do not damage the environment.”

There would be so many things that I would want to pass on from thirty-five years in this industry. Work-life balance, alcohol, drugs, depression etc. are all important discussion points, but if I could tell myself something 35 years ago it would be "look after yourself".

Whether you are an entrepreneur starting up your own businesses or a head chef out there looking for ways to improve your current menu, it is essential to remember your single most important and valuable tool. If executed right, it will provide variety to the consumer while at the same time market and push your business and its products forward.

A growing follower number means growing a brand's reach on social networks; however, more followers doesn't always mean more success.

Climate change is, and has been for some time, a huge issue facing our planet. Every day we are learning more and more about the impact our practises as a population are having on the environment, and we constantly have to think of new and innovative ways to play our part and do what we can to reduce our carbon footprint.

In a time where competition is high, and opportunities are plentiful, companies and managers need to offer more than 'just a job' to retain staff.

Are you in control of one of the highest costs to your hospitality business? When was the last time you took time out of your day to review the energy your hotel or restaurant uses?