Hospitality Influencers

There’s a fine line most restaurants walk - do I as a restauranteur change my menu seasonally, etc. or do I keep 95% of my offerings to gain momentum and keep people coming back because they just have to have my current food?

The key to any restaurant, big or small, is the quality of food you serve. If the food you serve is a WOW than you are definitely going to get a lot of WOM (word of mouth) marketing - this is the best form of business.

Marketing in the age of social media can be tricky, however, since Instagram launched, it has become a powerful marketing tool for businesses. If you have not jumped on the Instagram bandwagon yet, you may be doing yourself a great disservice. 

I wasn't much of a restaurant guru myself when I got started, neither did I have a keen interest in pursuing a career in the hospitality industry. But I have come to truly love the experience I have gained and the influential and successful stories and people I've come across, so much so I think I'd choose the same industry given a second chance now. 

I am not sure sustainable food is the only deciding factor for diners to choose a restaurant. I'm writing this based on many popular tourist destinations in SEA and hugely populated countries like Indonesia, China, India & Bangladesh who are unable to implement this in their restaurants.

You don’t have to make 100k a week to be able to market yourself. Here are 5 basic marketing ideas for small restaurants.

You wouldn’t bake a chocolate cake without a recipe, would you? The same goes for starting a restaurant.

How do you tackle bad reviews? That’s a tricky one because you can’t possibly please everyone and people love writing bad reviews.

The hospitality industry, especially 4 & 5-star hotels, spends lots of resources on training the staff.

A great team is like a marriage - it takes time and an awful lot of patience!