Hospitality Influencers

Recently Carbon Free Dining visited Tanzania, an area which has been suffering from abject poverty.
Carbon Free Dining is currently planting fruit trees in Usambara mountains in northeastern Tanzania in East Africa. A region which has suffered devastating consequences from deforestation, which has left local communities struggling to make it from day to day.

October has seen our Hospitality Thought Leaders share their thoughts on a range of topics, from career advice to restaurant marketing. Between them, our Hospitality Thought Leaders share their thoughts from across the globe and have hundreds of years of experience within the Industry between them, this month we take a look at a stand out article by Massimo Montone.

October has seen yet more restaurants see the advantages of becoming Carbon Free Dining certified. All these restaurants have one thing in common, they take sustainability seriously, looking after the planet and helping end poverty is a mission they are all committed to achieving with Carbon Free Dining. Before I tell you about the genuinely amazing difference each of our new partners are making, let me introduce them.

Have you just opened your restaurant? Struggling to get the most from your marketing budget? Knowing where and how to start marketing your restaurant can be a bit confusing. If you don't have the biggest budget in the world that doesn't mean you can't market your restaurant well. With a bit of know-how and creativity, you can quickly spread the word that there is a new restaurant in town. Let's take a look at 4 effective ways you can market your restaurant.

Although delicious food and excellent service are significant factors to why clients visit your restaurant, the interior design can add to the experience of visiting a restaurant and is equally important. In a highly competitive industry diners have plenty of options to choose from and standing out is becoming tougher and tougher.

Here are some popular design trends which you may want to implement in your restaurant.

Attracting new customers, is a tug of war restaurateurs compete in to win every day.

A constant flow of new faces means more referrals and more overall sales. However, bringing in new diners to your restaurant can be harder than it sounds. Considering all the other responsibilities on your plate, these fresh ideas on how to attract new business to your restaurant will come in handy.

Excellent menu design is at the core of every thriving restaurant. It can assist diners to make satisfying choices, enhance their dining experience, and stimulate their appetite. Restaurateurs should not treat their menus as barely a list of the dishes available in the restaurant. You should see it as a valuable marketing tool that can effectively display the restaurant’s identity and increase profits. Here are the visual strategies that you can include in your menu design to help improve profit margins. 

The hospitality industry has a huge problem with staff turnover, it's considered the biggest pain point by many restaurant owners.

Having staff leave on a regular basis doesn't just reflect poorly on the business, the recruitment process has to start at the very beginning.

Hiring the best restaurant staff first time will help reduce staff turnover and increase productivity, they might even stay long enough to progress into management or senior roles.

Lets take a look at 4 tips for hiring the best restaurant staff.

The ideal restaurant menu offers a blend of well-written descriptions, a properly-planned layout and the right pricing.  Your menu design is vital to selling your dishes, a well-designed menu takes careful thought and a creative mind. From font to type of paper, nothing should be overlooked.

Here are 4 tips for creating a successful restaurant menu.